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Mock-Up Business and Branding
Reflection on Mock-Up Business and Branding Details of the Event The Mock-Up Business and Branding webinar, held on September 30 2023, was a comprehensive and engaging experience designed to teach participants the fundamentals of branding and business creation. The event featured a series of interactive workshops and presentations covering topics such as market research, brand strategy, visual identity creation, and pitch presentations. Participants worked in teams to develop a business concept and brand identity, which they then presented to a panel of judges for feedback. Reflections on Learnings I discovered that branding extends far beyond just logos; it is about crafting a story that resonates emotionally with people. Consistency in delivering this story across various platforms is key to building trust. Understanding your target audience is vital. By comprehending their needs and preferences, a brand can create messages that genuinely connect with them. The process o...
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